BANK TELLER - 2012 CANNES WINNER
How can a small Toronto film festival with no advertising budget get noticed in the shadow of the world famous TIFF?
Do work that can’t be ignored and let PR do the rest.
The campaign won over 50 awards in 4 years. Bank Teller won a Bronze Lion at Cannes. Canadian Zombie was named Adweek’s “Ad of the day”
And the campaign earned well over 100 other major PR hits from Creativity Online to Trendhunters. The campaign ran in cinema and online and was
extended to tv and radio in 2015. CFF was Strategy’s 30th ranked brand in 2014.
MAPLE SYRUP POPCORN
At the Canadian Film Festival we offered the audience an opportunity to enjoy a truly Canadian topping on their popcorn.
To promote the festival's Canadian content, we turned hot butter dispensers into hot maple syrup dispensers.
And the taste was surprisingly delicious!
At the Canadian Film Festival we offered the audience an opportunity to enjoy a truly Canadian topping on their popcorn.
To promote the festival's Canadian content, we turned hot butter dispensers into hot maple syrup dispensers.
And the taste was surprisingly delicious!
